The Sanchez's have been struggling with their t-shirt business and sought advice from a 20-year marketing veteran.
The t-shirt industry is a difficult one to start in, yet hundreds of people do it every day. The major reason that most of these entrepreneurs fail is due to inadequate market research before they begin.
They're attempting to sell t-shirts that they're passionate about, rather than t-shirts that the market is interested in.
In this podcast, Tim takes a thirty thousand foot view of a strategy that leverages the power of Social Media sites as well as various platforms to effectively market t-shirts.
Once you have done your market research and you understand everything from a bird's eye view you should feel pretty confident that your t-shirt will sell, it's time to design your sales process.
The simple sales process that I have seen work well with t-shirt businesses is as follows:
• Run ads directly to a landing page
• Set up retargeting ad campaigns for those who visited your landing page but did not take action.
• Set up an abandon cart sequence for those who added your t-shirt to the cart but failed to purchase.
• Set up a follow-up sequence for those who purchased from you with other offers.